About Us

Dina F. Almadhoun


Dina is the founder and Director of the first Etiquette and Modern Manners School in Saudi Arabia and the founder of École De L'étiquette Inc. in Montreal, Canada.
Dina is an etiquette trainer certified by the American Business Etiquette Trainers Association "ABETA" by Phyllis Davis. In addition, Dina holds two undergraduate degrees, a BA degree in Business Administration and a BA in English Literature. She is currently pursuing her Masters degree in Educational Leadership at McGill University, Montreal. She has worked with several schools in Saudi teaching kids and teenagers’ special topics to help them develop high self-esteem and confidence in their goals and activities. This made her look for answers to the question of how “first impressions” would affect the relationships we might have with the people we meet and how can we always use the right attitude that would reflect on our professional personality and expertise.
Answering these questions did uncover her secret passion about the prestigious knowledge of etiquette. Which caused her to work really hard to create and implement a curriculum that incorporated all of her ideas. Being naturally innovative and creative has pushed her to establish the first school of Etiquette in Saudi Arabia. Her background in business administration has helped grow the business to cover many schools and colleges around the kingdom. This experience was very rewarding for her and gave her the opportunity to represent the School of Etiquette on a wide number of local radios, TV stations, magazines and newspapers by educating people about the importance of investing in their children's standards through etiquette and professional manners.

Amal S. Al-Sulaiman

 

Educating little minds craving to learn and eager for their future, handling teenagers, presentation and supervising earned her so many skills and made her figure out that education is the field she wants to be productive and creative in, this was the start of joining the School of Etiquette.  Through the years, Amal always have been passionate about learning and discovering new things to add to her knowledge and skills.

 

Amal is a Microsoft certified as a computer designer from new horizon institute.  Also, Amal took many intensive English classes which she speaks and write fluently. Amal currently is attending the Arab Open University and about to earn her Bachelor degree in Business Administration.  Moreover, Amal has a great working experience as a computer teacher in many private and international schools in Jeddah.

 

Amal former employer always used to tell her that she had more to give and learn; later on she got promoted to be a supervisor. While working, she dealt with several types of people which polished her social and leadership skills. Amal is a young motivated person who is able to manage work with a great confidence and belief of knowing she could do and achieve more.

 

From what she learned, etiquette and good manners is the shortest way to people’s heart and mind, and by having them every child is building a confident wall inside of her to make her self-esteem rise above to achieve everything she dreamt about.